10 Tips for growing your electricians business

http://ecmweb.com/ops-amp-maintenance/10-tips-growing-your-electrical-business-lean-times

Angled Knipex pliers and cutters boast 25° comfort angle

Angled Knipex pliers and cutters boast 25° comfort angle

Sep 2014
Angled Knipex pliers and cutters boast 25° comfort angle
September 22, 2014 – Knipex Tools says its latest series of angled pliers and cutters, which include an 8-in. angled long nose pliers, 7-in. angled diagonal cutter, 7 1/2-in. angled combination pliers and 8 3/4-in. cable cutter, meets the needs of hardworking hands and various applications.
The tools boast a 25° comfort angle, which Knipex says makes the tool a natural extension of the user’s hand—a design with comfort and convenience in mind. In addition to comfort, the series promises better sight lines when working in confined spaces, providing the user with the ability to see what is being grabbed, pulled and cut, which is critical to getting the job done quickly, accurately and efficiently, says Knipex.

For more information and electrician industry updates visit: http://www.ebmag.com/

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The 3 Keys to Achieving Greater Employee Performance

What does it take to get your employees excited about their jobs?  Money is a common benefit of working, but money isn’t everything.  Most employees are happy to receive fair compensation for the job they perform, but they also want opportunities to learn and grow, recognition for a job well done, a positive work environment, and encouraging team members and management.

Keeping employees energized and well trained about their job can improve productivity, morale, teamwork, and can reduce turnover.  Doing so can make a positive impact on your company’s bottom line.

1. Start off Right

If you follow the proper steps outlined in your success manuals and hire the right people, you enhance your chances for success – that’s not a surprise.  However, if you’re struggling to find the right people, it might be time to do something different.  It’s time to look through your SGI materials and call your support team.  You were wise enough to make the investment in the organization; now, put it to use for you!  Remember, the definition of insanity is doing the same thing and expecting different results.

2. Train or Change

Most employees understand the need for job-specific training and can make the connection between investing in performance- and technical-skill development. Look at your sales- and closing-percentage numbers. Is it time to jump start your employees to get them moving to the next level of success?  Or do you have the wrong people on your team who just don’t get it.  Weak links on your team sets everyone up for failure! Could this be the reason why you are not achieving greater success today?  You will need to train the weak links on how to become strong, or you will need to remove the weak links and replace them with a trainable, stronger link that creates results.

3. No More Excuses

If you have a weak link in your business’ chain… get them trained.  If you have a new employee and you want to set the right work performance ethic early in their employment… get them trained.  You have a variety of courses offered by Success Academy® that can help do this for you if you’re uncertain on how to get the ball rolling.  If you haven’t attended the courses, as the owner, you absolutely should consider it, too.

It is essential to get your employees trained, if nothing else it can reenergize them.  Training allows them to share knowledge and work with their fellow technicians to develop real-world solutions to challenges they face.   New knowledge is always gained during training.

There is no better way to kick the dust off or remove the rust from stagnant employees than getting them involved in training.  Even the best of the best employees need a little refresher now and then – give them what they need to succeed.

Stop asking yourself, “What if I train them, and they leave?” Instead start asking yourself, “What if I don’t train them, and they stay?”  The second question, if answered poorly, could keep your company dormant forever.  Choose wisely.

Hit Your Target Through Perfecting Your Aim!

When it comes to managing a company and growing its success, setting sights on improvement and taking aim on things that detract from your company’s success is critical.  Equally critical is nurturing the successful things happening in your business.  But first you need to find the cracks in the floor and retrieve the gold dust hidden underneath. Below are action steps to get you started:

Laser-in on your daily business routines.              

In order to improve a business process, you should first look at the daily tasks your company performs.  Things like answering the phone, running repair calls, and paying vendors may seem routine, but are they being done properly and efficiently?  Are your employees giving your customers the greatest level of service?  Do they know how? Is your accounts-payable person behind on paying invoices causing your company unnecessary late fees?

You will need to assess each job function in your company to figure out which one to focus on improving first.  Example: Technicians have numerous price objections because they are not providing above-and-beyond customer service.  What do you need to do to get customer-satisfaction levels up so that you receive fewer complaints and create more repeat and referral business?

Create the change.

Once you have identified your business processes for improvement, it is time to provide yourself and your employees with the change solution.  If you are a member of Success Group International®, you have an excellent advantage over thousands of contractors.  You have client success managers to help with your high-level business-improvement needs.  You have Success Academy® at your fingertips to assist you with frontline-employee and management training.  All you have to do is reach out to the resources you have, explain your need, and you will be pointed in the right direction to get started on changing your business for the better.  The key to creating the change is to give your employees the training they need—and for you to reach out to your SGI™ client success manager to get their help.

Implement the change.

Be sure to communicate the reason for change with your employees. It is okay to let your employees know what has been most challenging for the business. Ask them for their input.  Inform them how you plan to correct the challenge.  Make sure you give a good description of why it is important to them, the customer, and the company. Let them know how they will play a key role in creating the success of the business.

Be sure to measure the accuracy and consistency of the established change processes. Attending initial training with your employees shows them that you are equally committed to the change necessary to grow the business.

Create a process.

Written processes on how to perform a job within your company leaves little room for error.  Providing training and developing process-driven operating systems will free up more of your time. Make written processes easy to follow and understand—then tasks may be completed with little to no mistakes. Always give new employees a written copy of processes; this way they know how they are expected to perform from day one.

Test the change.

So many times things are implemented and never perfected.  You should sit with call-takers, accounting team members, ride-along with technicians, and examine the most challenging and/or time-consuming parts of doing their job.  After you have spent time with the employees performing the task, involve them by brainstorming ways to improve the process.  Automating manual processes and investing in contractor-specific technology to give greater customer service and decrease nonproductive time can benefit the company.

Never stop improving the change.

As time passes, encourage your employees to improve the company’s existing systems and procedures. When your employees operate with laser focus, customer service improves, overhead expenses decrease, customer satisfaction increases, your revenue and profits grow, and your business will become a beacon in the communities you service.

Start perfecting your aim now and hit your targets for the year!    

Now Hiring… PLEASE!

We all need good people on our team.  Even if we are fully staffed, a successful business is always seeking out top talent.  SGITM teaches that managers should spend one-third of their time managing, one-third of their time training, and one-third of their time recruiting.  Larry Bossidy once said, “I am convinced that nothing we do is more important than hiring and developing people. At the end of the day, you bet on people, not on strategies.”

Hiring today is not like it used to be… The tide has turned. Employers can no longer tell employees, “Like it or leave it.”  In today’s marketplace, attracting and retaining good employees is a top priority in both large and small businesses.

With the cost of replacing employees at 70 percent to 200 percent of their annual salaries—not including the effects on the business of lost knowledge, declining morale and productivity, and customer dissatisfaction—it is no surprise that four out of five respondents rated employee retention as a serious or very serious issue in a survey conducted by the American Management Association (1997).

“You need to have a hiring process,” said Steve Jobs in The Apple Experience: Secrets to Building Insanely Great Customer Loyalty.

Let’s examine a five-step process:

Step One: Recruitment Ads

Recruitment is all about finding the right people—but the old rules no longer apply.  Today, recruitment includes a serious referral program in your business, radio ads, job fairs and open houses, Internet-recruiting sites, church newsletters, and community organizations. Of course the Internet includes CareerBuilder® and Monster.com®.  But many local newspapers also have an online edition, which normally includes a job-search function.

Another option may be recruitment from local career centers at schools and colleges in your state.  Go to www.rwm.org for a complete listing, by state, of vocational-school locations, phone numbers, and contact information.

Oh, you can always put an ad in the newspaper, too, I suppose.

Step Two: Initial Call

Have you called your office lately and pretended to be a job-seeker?  What did they say?  Was it something like, “Yes, you can come by the office anytime and complete an application…”

In today’s market, few, if any, potential employees will “drop by the office” to “complete an application.”  Today’s workforce wants instant gratification. If you miss the opportunity to answer their questions now, they will hang up and go to the next call.

Make sure your entire team knows you are recruiting and let them see the ad you place. Have employment applications ready. Make sure you or an on-duty manager is able to speak with every inquirer and is able to clear your/their calendar to meet with the candidate.

Step Three: First Interview

The goal of the first interview is 1) sell the company and the job, 2) let the applicant know what your standards are including drug screens and background checks, 3) be real and don’t sugarcoat things, 4) let the applicant ask questions, and 5) let the applicant know the next steps.

You must first sell the opportunity to the potential employee.  This can be accomplished by either a printed presentation in a three-ring binder or a PowerPoint® presentation.

The presentation should include: Your company story (who you are), product story (what you do), service story (how you do it), guarantee story (what makes you different), market potential (room for growth), and how you develop leads (take your company to market).

Step Four: Checks

It is highly recommended that you contact past employers.  You may only get verification of length of employment, or you may be surprised by what you may hear.  Remember, always ask, “Would you hire _____ again?”

Before proceeding too far in the selection process, be sure to conduct a driving-record check, a drug test, and a national criminal-background check.  Some locations include a personality profile, especially for full-time sales positions.

Step Five: Now What?

Once the decision has been made to bring on a new employee, the work has just begun.  After all, research has shown that most new hires decide if they are staying or leaving the company within the first five days of employment!

Have you and your team put together a plan.  Train, train, and then train.  Don’t just get them—keep them!

 

Six Strategic Planning Obstacles

Every business needs vision—a clear definition of what you would like your business to become in the future.  You need a set strategy for your business, a defined focus, and a plan of how your business is going to reach its vision.

What you sell, to whom, for how much, and what you promise are all key elements to your company’s strategy.  It points your business in the direction you want it to go.  Once you have your vision firmly established and removed all deviations from you core business, it is time for the next step—strategic planning.  Strategic planning is the process of breaking down the specifics, like detailing short-term plans that will help you know what to do on a month-to-month/day-to-day basis.

Can you imagine what happens when you have a short-term plan to get through a busy season, but no long-term strategic plan to tie it all together? You end up in chaos and repetitive wheel-spinning with little to no progress.  That is why I want to share with you the six obstacles you must overcome to build the business of your dreams.

1. Operations Controlling Your Days

This happens when most of your time is spent putting out fires; therefore, you don’t have time to strategically plan.  Those who are successful make the time, take the classes, and have an eye fixed on their business’s future.  Delegating more of the day-to-day operational tasks to your team can free you up to do the strategic thinking, which is usually something that only you, the owner/manager, can do.  A great time to do such planning would be at the Strategic Planning class in Sarasota on August 6 to 9, 2012. This time away from your office could be the positive tipping point that leads your business to greater sustainability.

2. Things Are Good

Don’t get too complacent! A common short fall is getting lazy and happy thinking things will not change.  Don’t become complacent when things are going fine.  Many end up in a reactive mode when things do change instead of staying proactive because they have not properly planned or evaluated their strategy.  Most people do not plan properly under duress.  You need to plan with a clear head—with time to rethink and adjust your plan when the pressure is off.  Don’t be one of those companies that wait until a crisis kicks you in the fanny to kick-start your strategic planning due to necessity.

3. Blurry, Unshared Vision

Despite the time your team spends with you and each other, it may surprise you how different their vision of what the company should be and will be is, as well as how they see their future within your company.  Everyone sees the company’s future from their own perspective.  It is your job to repeatedly communicate your company’s vision and strategy to your employees so everyone is on the same page and can give you the support needed to achieve the vision.

4. Planning Once A Year & Too Late

New Year’s is typically when many start thinking about the next year.  Strategic planning is not something that should be left to the last minute nor should it be done once a year.  Today’s business environment simply is not predictable enough to allow you to only plan your businesses success annually.  I recommend once you have developed your strategic plan (completed by October 31st) be flexible to making periodic changes throughout the year.  Don’t get me wrong—you need to create a set annual plan.  I’m suggesting you review your progress and adjust your strategy to achieve your plan as needed.

5. Wasting Time on Detailed Long-Term Plans

You need to develop a five-year plan to guide all of your annual planning.  Understand what you want the business to look like after those five years.  Write it down and use it to take advantage of opportunities that arise that will help you get to that end goal.  However, you need to appreciate that circumstances can change greatly year-to-year.  Don’t fall into a trap of trying to fine-tune details of what will happen three, four, and five years from now.

6. Don’t Know How to Properly Plan Strategically

When developing your business strategy, be creative and explore all possibilities.  Unfortunately, your office isn’t the best place for the type of concentration needed due to distractions.  But with the right guidance, a sufficient amount of time, and an interruption-free environment, you can develop the perfect plan for your business.  

When you have a strong long-term plan created, you will be able to enjoy the gratification that comes with knowing exactly what you’re striving for and how you are going to get there.  In the end, you will come to work with greater purpose, feel more balanced, be more focused, and have greater control of your future.

How Desirable Is Your Company to Work For?

How Desirable Is Your Company to Work For?

Is there a magical formula or pixie dust you can sprinkle on your company to create success?  Unfortunately, no. The fastest way to success in this industry is to start looking at your team a bit differently. You must realize that they’re your most important asset, and an asset that generates the biggest return on investment.

You can’t have a successful business operating on your own. But you are the leader, and as the leader, you must decide the direction and culture of your business. Culture is defined as, “the beliefs, customs,

practices, and social behavior of a particular nation or people.”

To gain insight on what creates a positive culture within a company, I researched a list of some of the top companies to work for in the United States. I found that the top U.S. companies have a clearly defined culture, which makes them desirable places to work and they attract more employees! The positive work environment these companies create makes people want to work for them—and almost all of them have a waiting list of applicants.

For example, at the time of this report, Google had 12,580 U.S. employees and 7,013 abroad—and they added 3,550 new employees last year. Google attracts 777,000 applicants a year because of the environment of working with the Internet leader! Zappos.com sells shoes on the Internet. Zappos offers employees free lunches, concierge services, and 100-percent- paid health-insurance premiums. After Zappos’ CEO Tony Hsieh cut eight percent of the staff, Hsieh received several glowing letters from departing employees. Zappos offers five weeks of initial training and at the end of the training period,

potential employees are offered up to $2,000 to not work there. It recognizes that $2,000 is a small price to pay to avoid hiring a bad apple.

We all agree that growing and developing your own team is the best method of having successful team members. Based on a mechanics rate of $25.00 (see table above), taking a green apprentice through his entire apprenticeship will cost you $150,000. That is before one additional hour of supervision, call-back, or mistake is made. I would suggest your actual investment will be close to double.

When you look at these costs, some of the points mentioned below begin to make more sense. But none of it matters unless you are making money. Here are some of the benefits the top 100 companies provide for their team members:

• Health plans

• Performance bonuses

• Gift cards

• Fun environment

• Retirement plans

• Hiring of interns

• Paid maternity leave

• Fitness bonuses

• Free lunches

• Concierge services

• Constant communication to employees’ homes

• Corporate day care

• Training

• Short days with pay

• Sales contests

• Paid hours to volunteer for a cause of their own choice

• Opportunities to export good ideas outside the company

• Paid vacation

All of these ideas require an investment of both time and money on your part. But recognize that your company is only as strong as your weakest team member. Constant team evaluation is necessary if you are going to reach your goals. Now is probably a good time to begin! You need to create a culture of success inside your company so that you become known as the go-to place for the best employees to work.

Creating Clients Not Customers

Creating Clients Not Customers

In talking with many Success Group International® members, it sounds like many of you are staying busy in these super hot months.  While that’s an outstanding circumstance to be in, it can also mean it’s much easier to fall into some big traps that can cause long-term damage to your business.  What’s even scarier is you may be making these fatal flaws right now and you don’t realize it. 

What am I talking about?  Well, when your company is slammed and your guys are running call after call, it becomes very easy for everyone to put blinders on to what they’re doing.  Rather than servicing the homeowner, your technicians are servicing the problem.  And you become more focused on supporting them than ensuring your company is positioned to be successful now and in the future. 

What’s the long-term effect?  You’re not creating clients; you’re creating customers.  Customers are people who do business with you once, maybe twice.  Clients are people who feel a connection to your company.  They feel like they know your business and the people on your team.  Clients wouldn’t ever consider hiring someone else to take care of their plumbing, HVAC, electrical, or roofing needs.  Obviously, you want clients instead of customers.  

With that difference in mind, how do you ensure that you are creating clients, instead of customers?  Here are some helpful tips to consider…

Unparalleled Service

First off, you must provide homeowners with the service experience of their lives.  Give them a reason to call you again.  The secret to outstanding service is going above and beyond expectations.  What can you do to exceed expectations?  Do you wear shoe covers to protect your client’s home from wear and tear?  Let your clients know why you’re doing it.  Explain that you’re looking out for their home from the get-go.  What else can you do?  Do you explain to homeowners the many other products and services you provide?  Do you give options on every call, rather than simply giving a diagnosis and a plan-of-action?

Your technicians need to connect with homeowners, give them as much information as possible, and then allow them to make the best decision for their home.  Homeowners must feel in control throughout the service call, and they should feel like your technician is their trusted confidant.  Also, empower your technicians to go above and beyond with homeowners.  Tell them it is okay to offer to change a burnt-out light bulb or give homeowner’s dog a treat (with the homeowner’s permission, of course).  The little things mean so much in the end.

Stay in Touch

Once your technicians have done a great job in the field, it’s time for you to nurture that new client and further develop that relationship you have with him or her.  That means keeping your name and identity on the forefront of their minds.  Too often, contractors forget to stay in touch with their existing clients as the marketing budget gets pushed into the phone book and direct mail for new customers.  But don’t forget about the people that got you where you are today.  Constant communication is a pillar of client retention. 

Make it easy for your clients to call you again.  Use promotional items to keep your name and phone number in front of them.  Communicate with your current clients once a month to stay in touch with them, be it by email, a newsletter, or a mailed letter.  Offer an open house or start a preferred-client-discount club.  The list of ideas for client retention is practically endless.  Stay in touch with people, and they won’t forget you.

All in Agreement

The most powerful element of creating clients is getting your customers to join you—that means getting homeowners involved in club memberships.  Club memberships are the most powerful tool that ties clients to you, and it creates a constant stream of revenue without accounting or renewal headaches.  Once your clients are “part of the club,” chances are good that they’ll stick with you through the years if they renew their agreement.

With club members, it ensures that you’re in front of your clients at least once a year, if not twice.  Assuming your technicians are delivering an exceptional customer-service experience, it gives your clients an opportunity to once again see what an incredible company you have and people you employ.  Your club members will become your raving fans who make it a point to tell their family, friends, and coworkers that your company is the company they need to call when they need help with something in their home.

These are three simple strategies, but often, it becomes easy for technicians to rush through a service call when busy, or for you to forget to forgo a monthly mailing to a past client, or for your technicians to ignore offering a club membership to every single homeowner.  By reminding yourself and your team of the importance of these three things, you will create revenue today, while creating revenue in the future.  You will become the contractor to replace their system, water heater, service panel, or roof. 

 

So, go to work on creating clients, not customers.  You’ll be happy to spend that extra time now, rather than 

Manage It or It will Manage You!

Today, despite technology that is intended to make our lives easier, we tend to work harder and have less flexible time than ever. About 95 percent of the time, the time management challenges we find fall into a set number of common categories.  I want you to become more productive. This is why I am sharing with you the biggest waste of time traps we experience today.

#1: Interruptions and Distractions
Emails and phone calls impact us constantly and represent almost a third of this category’s complaints. Overcoming this trap requires a firm application of self-discipline. If something distracts you, tighten your focus.  Turn off your email alerts or close your browser; forward your calls to voicemail and respond a few times a day, or go somewhere quieter to work.

# 2: People Problems
Many distractions emanate from others.  They’re the result of either the employee or the manager not being properly trained. Management duties represent the biggest time challenges. Employees who are not properly trained hurt profitability and productivity. Most employee challenges can be solved by holding them accountable to perform. It is your job to lay the path so you can get the performance standards to where they should be.

#3: Overwork/Overwhelm
You can only push yourself so much within a 24-hour day. Eliminate unimportant tasks from your schedule.  To the greatest extent possible, find ways to delegate. If you run out of time for something minor, let it go. Stop seeing your task list as a must-do list; instead view it in order of must-do today, can-wait-until-tomorrow, can-wait-a-few-days, can-be-delegated-and-followed-up-on list.

#4: Prioritization
Whether the failure to set priorities is the manager or the employee’s challenge, focusing on the wrong task at the wrong time can lead to feeling overwhelmed.  The solution: Simply prioritize your projects and focus first on the items that truly bring you the greatest returns.

#5: Meetings
Besides not over scheduling meetings yourself, you can overcome the meeting trap by only participating in meetings that absolutely need your attendance and setting time limits you communicate to everyone before it starts. If you can, leave once you’ve made your contributions.

#6. Lack of Self-Discipline
Fire up your willpower, crack the whip on yourself and your employees, and decide to concentrate on a task until it is complete.  About a quarter of those with self-discipline problems see procrastination as a bigger issue than a lack of focus. Most often, they find themselves daunted by huge, complex projects. So in addition to applying tight focus to the problem, break it into smaller chunks you can handle more easily. Set milestones, buckle down, and get to work.

#7: Disorganization
Learn to use your email to its fullest by establishing a logical, simple organizational system, and process every piece of information you receive. Don’t let it pile up, and never hesitate about what to do with an item whether a piece of paper, an email, or voicemail.  And always make time for planning, including making time to review what you’re doing to ensure it’s working. As necessary, take steps to fix what doesn’t work, and be on the lookout for ways to improve efficiency.

#8. Scheduling
Do you have problems getting things done in the time you have? Common complaints include an inability to estimate how long tasks will take and deciding where on the calendar to place each task. The second case requires task prioritization, as well as a willingness to say no to new work.  You can’t accomplish anything important if your calendar is filled with unimportant meetings and events.  Target the high-significance tasks first and address them directly, so as not to waste time.

#9: Crises
You can’t do much when others create a crisis except react, which means you must remain flexible. Establish processes in advance to help you handle the unexpected.  Create guidelines for each type of emergency you can imagine. When a crisis arises, practice SLLR: Stop, Look, Listen, and Respond.

#10: Work/Life Balance
People want a personal life, so they can pursue their hobbies, rest and relax, exercise, go to school, or spend more time with their families. Again, the solution involves a strict adherence to self-discipline and prioritization, so you can make a big enough time in your schedule to enjoy life outside of work.

Focus on being efficient and productive at work, so you can achieve maximum results in minimum time.  Proper training and discipline can help you and your employees achieve greater results.